Branding is the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers’ minds. It is a strategy designed by organizations to help people to quickly identify and experience their brand, and give them a reason to choose their products over the competition’s, by clarifying what this particular brand is and is not. The objective is to attract and retain loyal customers and other stakeholders by delivering a product that is always aligned with what the brand promises. Components of Branding: Brand Values, Brand Definition, Brand Identity, Market Position, Brand Experience, etc. Benefits of Branding: Helps you stand out in a saturated market, Gives you credibility, Leads to customer loyalty, etc. Could you imagine? We don’t give out all the insights, connect with us and you’ll get to know more!